| |
The US TV show Celebrity Apprentice is set to focus one of its episodes on marketing mattresses, it has been reported.
Airing on February 7th in its native country, the NBC programme will feature a host of celebrities designing a marketing campaign for a bed worth $1,499 (£769), according to Furniture Today.
The bed is in a similar price range to the Tempur 22cm Deluxe mattress, which is available from the Classic Bed Company.
Lennox Lewis, Gene Simmons and Vincent Pastore - better known as Salvatore "Big Pussy" Bonpensiero to fans of The Sopranos - have all appeared on this series of the show, where celebrities compete for charity money, as opposed to an actual job.
Donald Trump, who hosts the series which is now in its seventh incarnation, is involved in the bedroom furniture market.
A fourth edition of the UK's version of The Apprentice is scheduled to air later this year.
Classic Bed Company is the UK's premier bed store for ultimate comfort and luxury offering Tempur, Vi Spring, Willis Gambier and French Sleigh beds.
Sleep well with a Tempur or Vi-Spring mattress.
|
|
