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Travelodge have announced the introduction of optional luxury dog beds for prized pooches staying with them while attending Crufts this year.
The beds are an exact doggy-sized replica of the company's king size version for humans, complete with duvet, mattress and pillow - and a special canine 'cuddilow' for dogs that get lonely at night, according to Reuters Life!.
Sleep director for the company Leigh McCarron told the news agency: "Crufts is a big occasion in the dog calendar and we want to acknowledge the importance of this event."
Customers will have to pay an extra £10 to have their precious pet properly pampered at the Birmingham Travelodge hotels.
Crufts takes place from March 6th to 9th and over 23,000 dogs are set to compete, with Travelodge expecting around 300 of these to stay with them during the competition.
Whether any pooches can expect the latest Tempur memory foam mattress for the ultimate dog's dream is as yet unclear.
Classic Bed Company is the UK's premier bed store for ultimate comfort and luxury offering Tempur, Vi Spring, Willis and Gambier and French Sleigh beds.
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