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The president of Tempur beds has accused competitors of making "untrue" statements in order to make their products sound superior.
In a letter to major bed dealers, Rick Anderson stated that the luxury bed brand was being subjected to "unfair competition" from companies unable to back up promises such as faster recovery and heat dissipation, according to Furniture Today.
Mr Anderson stated: "A number of mattress companies have made claims […] by making comparisons to Tempur-Pedic that are misleading and in some cases, simply not true."
Facts about Tempurbeds cited in the letter include the company's unique memory foam formulation, its open-cell material which allows air to flow through the mattress and its high customer satisfaction rate of 95 per cent.
Mr Anderson also pointed out that faster recovery times for mattresses - cited by many rivals as a comparison factor with Tempurbeds - actually indicate "inferior pressure relief".
Tempurbeds have also been shown in research to reduce tossing and turning by up to 83 per cent, increasing the chances of a restful night's sleep.
Classic Bed Company is the UK's premier bed store for ultimate comfort and luxury offering Tempur, Vi Spring, Willis and Gambier and French Sleigh beds.
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