New 'Ready For Bed' week launched

A new campaign has been launched by one company to help parents in their quest to get children into a better bedtime routine.

Starting today and running until November 1st, Ready For Bed week has been introduced by World's Apart in conjunction with the international charity Sleeping Children Around the World (SCAW).

The campaign hopes to help improve the quality of sleep children get as a recent survey found that seven out of ten parents think their child's bedtime routine is less than perfect.

Lucy Wynn Jones, marketing manager for Worlds Apart, said: "We are really excited at the scope of this campaign which we plan to make an annual event."

She also added that working with SCAW gave the "opportunity to help children in other countries in a way that is close to our hearts".

For parents who do struggle to get their child to sleep, making sure they have a good quality mattress that is not too old or lumpy can make bedtime more comfortable for them.

Classic Bed Company is the UK's premier bed store for ultimate comfort and luxury offering Tempur, Vi Spring, Willis Gambier, French sleigh beds and contemporary beds online